Toshiba Zushi Sushi Rollercoaster

With the launch of their new ‘Seriously Japanese’ positioning, Toshiba wanted to demonstrate the power of their laptops and tablets in an unconventional way. So rather than a traditional roadshow, we created the first Pop-Up Zushi Rollercoaster Restaurant. 

The entire experience was powered by Toshiba’s devices, from the custom built mechanical rollercoaster and individual trolleys, right down to the menu and ordering system, proving that although Toshiba is ‘Seriously Japanese’, it can also be seriously fun.

I designed the UI menu for the tablets, decor (table clothes, banners, screens) and took publicity photos on the night.

My Role: Designer.