Adnews Mock Brief

AdNews offered agencies a chance to let off some creative steam, free from the chains of a client brief. There was a raging debate last year over the phasing out of single–use plastic bags. Globally, plastic has been demonised for ruining our oceans and impacting our health, but the boomers want to keep the bag and we want you to take their side.

'Save the Plastic' mock ad brief.

Below are 2 approaches and the final ad that was produced.