adidas Rugby Force of Black
A new season brings new boots and jerseys. As Lead Designer I was tasked with bringing to life the concept across a very diverse media set and create a bullet proof toolkit to allow adidas Rugby to roll out the campaign internationally. As always a great brand to work on and a pleasure to work with some great assets, the All Blacks.
My Role: Brand guardian and sole designer. A giant campaign including all design, some retouching, a guidelines toolkit, OOH, in-store print posters and social posts.
Instagram Infinite Feed
We live posted the results during the game to fill the Adidas Rugby Insta feed during the big match.
Year 2
Earlier Social posts
adidas Super Rugby
A part of adidas Rugby's commitment to Super Rugby our job was to bring to life the individual stories of each team. As Lead Designer I brought to life the concept across a very diverse media set and created a bullet proof toolkit to allow adidas Rugby to roll out the campaign internationally.
My Role: A large campaign including all design, some retouching, a guidelines toolkit, OOH, in-store print posters, unique jersey boxes, video supers and social posts.
