Wrangler were bringing out a new range, they featured quality denim, distressed textures and conscious finishing touches. It had to appeal to a young, largely male demographic looking to bring some rough to his engineered jeans.
We made paint transfers of one of our employees and I applied various mud textures to the transfer mask. This was dressed in product shots of a pair of jeans and set against other textures like steel and rough cloth. These designs were applied to various retail pieces and were even applied to custom produced prizes.
My Role: Designing all the print collateral, posters, window dressings, direct mail, banners, invites and flyers.