VIRGIN TRAINS EMAILS
Over the year I created a myriad of marketing emails for Virgin Trains. The most successful in the history of Virgin Trains email response was the Facebook timeline email for First Class Seat sale. I emulated the interface of Facebook and it was written from the first person experiencing the journey and sharing their experiences.
Secondly, as Virgin Trains was looking for a way of streamlining their email marketing, we helped them setup a automated and modularised email template that could serve custom emails to their distinct customer categories. This involved the setting up of hundreds of modules across the desktop and mobile platform and designing the emails in such a way as to allow for responsive layouts.
My Role: Designing various campaign emails and producing the modular assets for the new email template.