Samsung Retail Rumble
Samsung Retail Rumble, was an initiative to get staff in channel store to get excited about selling Samsung products and tap into their competitive nature.
We retouched real store managers to look like they had just finished a tough fight and branded the scene to look like a gym, mimicking gym signage and boxing promoter poster typography. I designed the print collateral and then this spread into digital platforms to allow the staff to track their performance on the leader board. Prizes were awarded and a trophy given out at the end of the highly successful campaign, with almost 100% of staff in Harvey Norman signed up to compete, within the first week.
My Role: Print and digital designer, branding, UI.