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Samsung Rethink Role Models

A piece with a heart, shining a light on the under dogs of sports, the netballers. My task was to create an interesting and bold interplay between the players and the headlines, whilst working within Samsung's very stringent and constantly evolving guidelines. The series champions what the women stand for and provides positive role models to inspire young Australians.

My Role:  As brand guardian on Samsung and Design Lead, I helped win the pitch, oversaw the roll out of all assets and produced many parts of this campaign. In addition to digital content, the campaign was delivered via TVC’s, social, OOH, experiential and channel activation.

Rethink Role Models won both a silver at Spikes Asia and a Silver APG Award in the Brand and Creative Planning category.
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