Sailor Jerry was a very fun client to work for, they host a lot of experiential events around interesting topics, like music, art and tattoos. The creative was very brand conscious and always featured Sailor Jerry’s unique flash artwork and tongue in cheek copy.
I produced the logo lockup, the posters and even shot stills for their Hotel Street event, where they presented a huge amount of tattoo flash artwork in an exhibition, come bar, come shop, come music venue. The curator was an ex-Hells Angel tattoo covered hell raiser who I had been tasked with getting some shots of amongst others of the venue.
My Role: Print designer, logo designer, photographer, packaging concepts.