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COMPASSION IN WORLD FARMING

This creative idea won free advertising space on the huge digital screens in the Westfield Shopping Centre, London. The aim was to make shoppers consider the pigs when buying and choose free range products.

Shoppers used their smartphones to activate a feed machine which scattered apples and other feed to the pigs at Collings Hanger Farm, Buckinghamshire.

Over 5 days, 500 apples were thrown.

500,000 people saw the screens.

My Role: Included branding the campaign, designing the logo lock-up, mobile interface, video screens, digital billboards and DSLR video and stills photography of the pigs on the farm.

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