adidas Super Rugby

A part of adidas Rugby's commitment to Super Rugby our job was to bring to life the individual stories of each team. As Lead Designer I brought to life the concept across a very diverse media set and created a bullet proof toolkit to allow adidas Rugby to roll out the campaign internationally.

My Role: A large campaign including all design, some retouching, a guidelines toolkit, OOH, in-store print posters, unique jersey boxes, video supers and social posts.