Adidas OOH 1.jpg
 

adidas rugby force of black

A new season brings new boots and jerseys. As Lead Designer I was tasked with bringing to life the concept across a very diverse media set and create a bullet proof toolkit to allow adidas Rugby to roll out the campaign internationally. As always a great brand to work on and a pleasure to work with some great assets, the All Blacks.

My Role: Brand guardian and sole designer. A giant campaign including all design, some retouching, a guidelines toolkit, OOH, in-store print posters and social posts.

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Adidas OOH 3.jpg
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Instagram Infinite Feed

We live posted the results during the game to fill the Adidas Rugby Insta feed during the big match.

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adidas FOB 2015 JERSEY ALL PLAYER Artwork Guidelines 0.7_Page_01.jpg
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Year 2

Adidas Y2 OOH 1.jpg
 
AB16 Team Poster 880x308mm HR.jpg
 
Adidas Y2 OOH 2.jpg
 
AB16 SOCIAL Campaign Assets CULTURE.jpg
AB16 SOCIAL Tease CARVED.jpg
AB16 SOCIAL Behind the Scenes JeromeKaino.jpg
 
AB16 GUIDELINES HR 01_Page_01.jpg
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Earlier Social posts

 
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