adidas rugby force of black
A new season brings new boots and jerseys. As Lead Designer I was tasked with bringing to life the concept across a very diverse media set and create a bullet proof toolkit to allow adidas Rugby to roll out the campaign internationally. As always a great brand to work on and a pleasure to work with some great assets, the All Blacks.
My Role: Brand guardian and sole designer. A giant campaign including all design, some retouching, a guidelines toolkit, OOH, in-store print posters and social posts.